河智苑天然化妝品品牌
POUCH24 Brand Story
超越恢復
自己和日常的
積極變化
Beyond recovery, positive changes in yourself and your daily life.
「透過涵蓋肌膚與心靈的真正護理，
希望每個人都能體驗到自己和日常的積極變化。」
“Through genuine care that encompasses both skin and mind,
we hope everyone can experience positive changes in themselves and their daily lives.”
「CHANGE AS RECOVERY」
煩惱
演員生活，與肌膚的不斷對話
作為演員河智苑，20多年來她不斷站在鏡頭前。
炎熱夏日的強烈紫外線和寒冬的乾燥風，、
拍攝現場的強光燈和反覆的化妝對她的敏感肌膚造成了很大的負擔。
嘗試了各種化妝品和專業護理，
但要得到滿意的結果並不容易。
Concerns
Actress life , constant communication with skin.
For over 20 years, actress Ha Ji-won had to constantly stand in front of the camera.
The intense ultraviolet rays of hot summers and the dry winds of cold winters,
the strong lighting on set and the repeated makeup were a huge burden on her sensitive skin.
She tried various cosmetics and professional care,
but achieving satisfactory results was not easy.
旅程
一起開始的旅程
作為化妝品專家和她的姐姐，田侑倞總是在她身邊守護，
對妹妹的皮膚苦惱比任何人都感到惋惜。
於是兩人一起開始解決皮膚問題的旅程。
Journey
A journey that they started together
Jeon Yu-gyeong, a cosmetics expert and her sister, always watched over her,
and felt sorry for her younger sister’s skin concerns more than anyone else.
As a result, the two began their journey to solve their skin problems together.
恢復
為了皮膚健康的持續努力
兩人意識到皮膚健康的關鍵在於皮膚屏障，並不斷進行研究。
結果，他們注意到以色列的黃金霍霍巴油
被認為是一種能強化和幫助恢復皮膚屏障的有效成分。
心靈
超越皮膚恢復，還能鎮定心靈
兩人深深意識到，皮膚健康要得到真正恢復
心理上的穩定也同樣重要。
因此她們在產品中添加了自然的香氣，在心理上的舒適感，
以達到心靈的安定又可以促進皮膚恢復，
從而完成了和諧的護理。
和諧
經過長時間探索獲得的最佳配方
河智苑20多年來對自己使用的產品進行徹底的驗證，
並努力尋求能夠對皮膚和情感同時產生積極變化的和諧。
她的努力和真誠，
排除不必要的成分，僅將高品質成分按最佳比例混合
將本質專注在配方上。
變化
通過恢復實現積極變化
她因皮膚問題而失去自信的經歷
成為了產品開發的最大動力。
只要恢復健康的皮膚，就能重拾自信，
這改變了她對自己的態度，
甚至改變了她的日常生活。
這些經歷爲POUCH24的理念和產品開發過程提供了重要的靈感，
爲打造不僅考慮皮膚健康,還考慮心理穩定的品牌作出貢獻。
Recovery
Continuous efforts for skin health
The two of them realized that the key to skin health lies in the skin barrier, and they continued their ongoing research.
As a result, they focused on the golden jojoba oil from Israel, which is known for its effectiveness in strengthening and aiding the recovery of the skin barrier.
Mind
Beyond skin recovery to mental stability
The two of them deeply realized that psychological stability is also important for true skin health recovery.
Thus, by adding natural fragrances to the products to provide psychological comfort,
they completed a harmonious care system where mental stability leads back to skin recovery.
Harmony
The optimal formula achieved after long exploration
For over 20 years, Ha Ji-won has thoroughly verified the products she uses,
striving to find harmony that can bring positive changes to both skin and emotions.
Her efforts and sincerity are reflected in a formula that excludes unnecessary ingredients and combines only high-quality ingredients in the optimal ratio, focusing on the essence.
Change
Positive change through recovery
She says that her experience of losing confidence due to skin troubles became the biggest motivation for developing the product.
By regaining healthy skin, she was able to recover her confidence,
which changed her attitude towards herself,
and further transformed her daily life.
These experiences have provided significant inspiration to the philosophy and product development process of POUCH24,
contributing to the creation of a brand that considers not only skin health but also psychological stability.
POUCH24
同時照顧皮膚和心靈
真正的護理
體驗自己和日常的積極變化。
True care for both skin and mind
Experience positive changes in yourself and your daily life.
Source 資料來源：POUCH24官方網站 Official Website「BRAND」
Photo Credit Ⓒ POUCH24
