Beyond recovery, positive changes in yourself and your daily life. “Through genuine care that encompasses both skin and mind, we hope everyone can experience positive changes in themselves and their daily lives.”
Jeon Yu-gyeong, a cosmetics expert and her sister, always watched over her,and felt sorry for her younger sister’s skin concerns more than anyone else.
As a result, the two began their journey to solve their skin problems together.
For over 20 years, actress Ha Ji-won had to constantly stand in front of the camera.The intense ultraviolet rays of hot summers and the dry winds of cold winters,the strong lighting on set and the repeated makeup were a huge burden on her sensitive skin.
She tried various cosmetics and professional care,but achieving satisfactory results was not easy.
Source 資料來源：POUCH24官方網站 Official Website「BRAND」 Photo Credit Ⓒ POUCH24
Recovery
Continuous efforts for skin health
The two of them realized that the key to skin health lies in the skin barrier, and they continued their ongoing research. As a result, they focused on the golden jojoba oil from Israel, which is known for its effectiveness in strengthening and aiding the recovery of the skin barrier.
Mind
Beyond skin recovery to mental stability
The two of them deeply realized that psychological stability is also important for true skin health recovery.
Thus, by adding natural fragrances to the products to provide psychological comfort, they completed a harmonious care system where mental stability leads back to skin recovery.
Harmony
The optimal formula achieved after long exploration
For over 20 years, Ha Ji-won has thoroughly verified the products she uses, striving to find harmony that can bring positive changes to both skin and emotions.
Her efforts and sincerity are reflected in a formula that excludes unnecessary ingredients and combines only high-quality ingredients in the optimal ratio, focusing on the essence.
Change
Positive change through recovery
She says that her experience of losing confidence due to skin troubles became the biggest motivation for developing the product.
By regaining healthy skin, she was able to recover her confidence, which changed her attitude towards herself, and further transformed her daily life.
These experiences have provided significant inspiration to the philosophy and product development process of POUCH24, contributing to the creation of a brand that considers not only skin health but also psychological stability.
POUCH24
True care for both skin and mind Experience positive changes in yourself and your daily life.
